performance research
market research company in Newport, United states

About

• Performance Research is the world’s first research firm specializing in experiential marketing and fan engagement
• They utilize a variety of research methods to uncover deep audience insights, helping clients build meaningful and lasting connections with their target audiences.

Geographic Focus

USA

Target Customers

• Performance Research caters to a diverse range of clients including leading brands, sports properties, festivals and arts organizations, youth sports programs, National Governing Bodies (NGBs), private clubs and associations, non-profits, educational institutions, health organizations, public broadcasting entities, and social advocacy groups
• Their services are designed to support organizations looking to enhance fan engagement, optimize marketing strategies, and drive social impact through experiential marketing.

Unique Value Proposition

• Performance Research stands out by humanizing data beyond traditional dashboards and artificial intelligence
• With over four decades of experience, they offer a unique Return on Relationship (ROR) framework that goes beyond measuring ROI to emphasize the quality and depth of audience relationships
• Their holistic approach and expertise in sponsorship impact and brand loyalty make them a pioneer in the field of experiential marketing research.

Contact

• [email protected]
• [email protected]