this side up (content creation house)
entertainment company in Paris, France

Founded: 2014

This Side Up is a storytelling company specializing in advertising, entertainment, and educational content
They offer comprehensive campaign creation, content strategy execution, and production services across various platforms, leveraging a team of writers, artists, strategists, directors, and producers.

Based in Makati City, Philippines, This Side Up operates within a community of local and possibly international partners.

This Side Up targets creative agencies and networks seeking production or content house services
Their clients are businesses and organizations looking to craft compelling advertising campaigns, entertainment content, and educational materials
Additionally, they appeal to brands and entities that value authentic storytelling and emotional resonance in their content
They also engage with freelance writers, artists, editors, directors, and interns.

This Side Up stands out through its emphasis on authentic storytelling that resonates emotionally with audiences
They operate a Story Lab that fosters collaboration among award-winning writers, filmmakers, and creators, ensuring high-quality and impactful content
Their ability to create diverse content formats across multiple platforms, combined with a focus on meaningful narratives that matter to the target audience, sets them apart in the content creation industry.