ask afrika (pty) ltd
market research company in City of tshwane, South africa
Founded: 1995
51-200
City of tshwane, South africa
market research
About
- Ask Afrika is a market research company specializing in providing data-driven insights on human behavior in emerging African markets
- They offer comprehensive research services that help brands understand and engage with consumers on a human level, enabling them to become category leaders.
Geographic Focus
Africa, with a particular emphasis on South Africa.
Key Services & Benefits
Brand health studies
Customer satisfaction studies
Focus groups
Journey mapping
Mystery shopping
Product testing
Identifying gaps in product offers
Measuring brand association
Channel studies
Viewer and listener profiling
Churn studies
Vox pops
Voice of the Consumer program
Strategies for differentiation, growth, and purpose initiatives
Target Customers
- Ask Afrika targets blue-chip brands across various industries including Banking, Retail, FMCG, Media, IT & Telecoms, Automotive, Insurance, and Medical
- Their clients include top-performing banks in South Africa, media houses, government and public sector organizations, and companies seeking to understand complex financial behaviors and enhance customer experiences in emerging African markets.
Unique Value Proposition
- Ask Afrika stands out as Africa’s most trusted market research partner by delivering credible data with integrity and a deep understanding of the African context
- Their inherent African perspective ensures that the insights are relevant and actionable, allowing brands to connect with consumers on a human level
- With years of expertise, academic credibility, and industry respect, they provide rich, carefully mined data that helps brands foretell future trends and shape the cultural zeitgeist.
Social Media
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