the market research consultancy ltd.
market research company in Ikeja, Nigeria

mrcoffice.com LinkedIn

Founded: 1995

201-500

Ikeja, Nigeria

market research

About

Market Research Consultancy Limited (MRC) provides comprehensive market research services, including brand performance tracking, consumer lifestyle profiling, advertising impact measurement, retail execution analysis, and customer satisfaction surveys
Established in 1995, MRC leverages advanced methodologies and proprietary tools to deliver actionable insights that help businesses make informed decisions and drive growth.

Geographic Focus

MRC operates globally with its headquarters in Lagos, Nigeria, and additional offices in Accra, Ghana; London, UK; and Maryland, USA. The company plans to expand further across Africa and internationally, indicating a strong focus on providing market research services both within Africa and in key global markets.

Key Services & Benefits

Valuebus: A bi-monthly omnibus survey for tracking brand performance and evaluating consumer opinions.

Retail Auditor: Measures distribution and retail/wholesale execution of client portfolios against competitors.

Consumer Lifestyle Profiling: Analyzes consumer behaviors and lifestyle trends to inform marketing strategies.

Custom Meter: Tailored research tools designed to meet specific client requirements.

AdReal: Tracks and measures the real impact of advertising campaigns on consumer behavior.

Brand Health Checker: Monitors and assesses the health and perception of a brand in the market.

Distribution Tracker: Evaluates the effectiveness of distribution channels and market reach.

Customer Satisfaction: Utilizes the Customer Relationship Model© to gauge and improve customer satisfaction levels.

Target Customers

MRC targets large corporations and multinational companies seeking in-depth market insights and strategic analysis
Their services cater to businesses operating in various sectors across Africa and the UK, including those looking to expand their market presence, enhance brand performance, and optimize retail and distribution strategies
Additionally, MRC appeals to organizations aiming to measure advertising effectiveness and improve customer satisfaction.

Unique Value Proposition

MRC distinguishes itself through its long-standing presence since 1995, extensive network across Africa and the UK, and a suite of proprietary tools such as AdPrestTM and the Customer Relationship Model©
Their ability to provide precise and actionable insights, combined with a strong track record of serving leading multinationals, sets them apart in the market research industry
MRC’s commitment to continuous growth and innovation ensures they remain a trusted partner for market intelligence needs.