marketing association of xlri (maxi)
company in Jamshedpur, India

About

• The Marketing Association of XLRI (MAXI) is the oldest co-curricular committee at XLRI, offering a range of marketing-focused activities
• They provide learning experiences, interview preparation materials through marketing compendiums, and organize the ISO-certified MAXI Fair, where multinational corporations conduct market research.

Geographic Focus

Primarily based in India, leveraging XLRI's reputation and network within the Indian business landscape to engage with local and multinational corporations.

Target Customers

• MAXI primarily targets XLRI students and business students interested in the field of marketing
• Additionally, multinational corporations seeking to conduct market research and brand activation engage with MAXI through events like the MAXI Fair.

Unique Value Proposition

• MAXI stands out due to its 52-year legacy as the oldest co-curricular committee at XLRI, its ISO-certified MAXI Fair which facilitates valuable industry-academia interactions, and its proven ability to influence major brands through insightful research and events.

Contact

• [email protected]