opinion market research & consulting gmbh
market research company in Nuremberg, Germany

Founded: 1995

OPINION Market Research & Consulting GmbH is a leading market research institute specializing in Ad Hoc and tracking studies
With over 25 years of experience, they provide comprehensive market research solutions encompassing the entire product lifecycle, from ideation and optimization to launch and relaunch
They utilize a variety of quantitative and qualitative methods to deliver insights into consumer behavior, brand strategies, and communication effectiveness.

Based in Nürnberg, Germany, OPINION conducts international research, providing insights for markets globally.

OPINION targets businesses across a wide range of industries including Food and Beverages, Confectionery, Cosmetics & Personal Care, Energy, OTC Pharmaceuticals, Household Products & Cleaning Agents, Consumer Goods, Tourism, Banking, and Telecommunications
Their services are ideal for companies seeking to understand consumer behavior, optimize product offerings, develop brand strategies, and gain a competitive advantage in both local and international markets.

OPINION stands out with over 25 years of expertise in consumer behavior analysis and market research
As part of the INTEGRAL-SINUS-OPINION Group, they offer robust international research capabilities
Their commitment to professionalism, flexibility, and collaborative client relationships ensures tailored and actionable insights
Their ability to handle complex international studies and provide comprehensive support throughout the product lifecycle further distinguishes them from competitors.