carat systementwicklungs-und marketing gmbh & co.kg

carat systementwicklungs-und marketing gmbh & co.kg
automotive company in Mannheim, Germany

Founded: 1997

51-200

Mannheim, Germany

automotive

About

  • CARAT Automotive is a leading procurement and marketing cooperation dedicated to supporting independent auto parts dealers in the medium-sized sector
  • They offer a comprehensive range of services including logistics, IT solutions, marketing, private labels, workshop concepts, and trade systems to ensure sustainable success and growth for their member companies.

Geographic Focus

CARAT Automotive operates primarily within Germany, with key locations in Mannheim and Castrop-Rauxel. They maintain a nationwide network of members and partners, enabling comprehensive logistics and support across the country.

Key Services & Benefits

    Comprehensive logistics infrastructure with the ad-CARGO central warehouse

    Innovative IT solutions for process optimization and efficiency

    Exclusive private label range of car and truck spare parts

    Performance marketing and print expertise

    Individualized workshop concepts to enhance service offerings

    Extensive nationwide dealer network for easy access

    Strong brand partnerships and strategic alliances

    Centralized purchasing and assortment management

    Regular promotions and special offers for dealers

    Central logistics support to ensure reliable supply chains

Target Customers

  • The primary target customers are independent auto parts dealers and wholesalers operating within the medium-sized segment of the automotive parts industry
  • Additionally, CARAT Automotive serves automotive workshops seeking high-quality spare parts, workshop equipment, and comprehensive service offerings
  • The cooperation also targets industry partners involved in logistics, IT, and marketing who support the automotive aftermarket sector.

Unique Value Proposition

  • CARAT Automotive distinguishes itself by acting as a unified cooperation for independent auto parts dealers, offering tailored solutions that encompass logistics, IT, marketing, and private label products
  • Their strong market penetration, centralized purchasing strategies, and comprehensive support services enable member companies to achieve competitive purchasing conditions, reliable parts supply, and enhanced operational efficiency
  • Additionally, their extensive dealer network and innovative workshop concepts provide added value to their customers.

Pricing

Pricing details are not explicitly available on the website.

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