opti-mix études
market research company in Marcq en-barœul, France

About

• Opti-Mix Etudes provides data collection and analysis services aimed at optimizing the marketing mix for industrial clients and large distribution retailers
• They conduct comprehensive audits of points of sale to gather data on pricing, promotions, product assortment, shelf space, and positioning, delivering indicators, studies, and analytical tools to enhance commercial performance.

Geographic Focus

France, with a nationwide presence covering all types of points of sale across the country.

Target Customers

• Their target audience includes industrial manufacturers and major players in the French large distribution sector, such as hypermarkets, supermarkets, hard discount stores, specialized large surfaces, pharmacies, and bakeries
• These customers seek detailed data and insights to optimize their marketing strategies and improve in-store performance.

Unique Value Proposition

• Opti-Mix Etudes stands out as the leading provider in France for collecting data on non-gencoded products
• With a nationwide network of 200 professional investigators, they offer personalized services tailored to client needs, combined with innovative data collection, analysis, and reporting tools
• This ensures accurate, actionable insights that drive effective marketing mix optimization.

Pricing

Pricing details are not available on the website.