msw research
market research company in Westbury, United states

Founded: 1968

MSW Research is a full-service marketing research agency that specializes in helping clients grow their brands through foundational strategy, creative development, quantification, modeling, forecasting, and performance and brand health tracking
They utilize patented measures and advanced techniques, including neurocognitive approaches and AI solutions, to deliver deep insights and predictive analytics for brand growth.

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MSW Research targets medium to large-scale brands across various industries, including financial services, consumer packaged goods (CPG), pharmaceuticals, cosmetics, fast casual restaurants, home improvement, and durable goods
Their clients typically include top-tier financial service firms, multinational consumer goods corporations, leading pharmaceutical and cosmetics brands, famous toy brands, and top 50 national advertisers.

MSW Research distinguishes itself through its patented Customer Commitment Brand Preference™ measure and Predictive Brand Growth Framework™, which are the most predictive and sales-validated metrics in the industry
Their methodologies are independently validated and certified by organizations such as the ISO and MASB
Additionally, their integration of neurocognitive techniques and cutting-edge AI solutions provides unparalleled insights into consumer behavior and brand growth potential.