plowshare group
marketing and advertising company in Town of stamford, United states

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Founded: 1994

11-50

Town of stamford, United states

marketing and advertising

About

PlowShare PSA Media Distribution specializes in targeted media outreach and placement for social issue campaigns
They develop and implement comprehensive digital strategies, leveraging various media channels such as TV, radio, print, out-of-home (OOH), and online platforms to generate significant results for their clients, including non-profits, government agencies, and advocacy organizations.

Geographic Focus

Primarily operates within the United States, targeting top markets and major Designated Market Areas (DMAs) to ensure broad and effective media coverage across the nation.

Key Services & Benefits

Comprehensive media outreach and placement tactics

Multi-channel campaign development including TV, radio, print, OOH, and digital

Strategic digital strategies for long-term impact

Donated media value leveraging for cost-effective campaigns

Targeted PSA distribution and rotation management

eBlast solicitation and media gatekeeper engagement

Creative campaign development and strategic media buying

Comprehensive media outreach including telemarketing and in-person visits

Measurement and performance tracking of campaign effectiveness

Target Customers

PlowShare targets non-profit organizations, governmental bodies, advocacy groups, and social causes seeking to amplify their messages through effective media campaigns
Their clients include health organizations like the CDC and USEPA, veterans' groups such as the National Guard and Wounded Warrior Project, charitable foundations like Robin Hood Foundation and Make-A-Wish, and other entities aiming to raise awareness and drive action on various social issues.

Unique Value Proposition

PlowShare stands out through its ability to deliver high-impact media campaigns that generate substantial media value, often through donated placements
Their expertise in multi-channel media strategies and proven track record of achieving measurable outcomes, such as increased awareness, higher donation rates, and significant behavior changes, make them a unique partner for organizations aiming to maximize their outreach and impact.

Pricing

Pricing details are not explicitly provided. However, PlowShare highlights significant donated media value in their campaigns, such as over $35M for the Wounded Warrior Project and $28M for Make-A-Wish, indicating a focus on maximizing media reach through donated or leveraged media placements.