prs in vivo

prs in vivo
market research company in Teaneck, United states

Founded: 1972

201-500

Teaneck, United states

market research

About

  • PRS IN VIVO is a leading research consultancy specializing in packaging optimization, shopper experience, and new product development (NPD), utilizing behavioral science to deliver actionable insights for consumer-packaged goods (CPG) clients.

Geographic Focus

PRS IN VIVO operates globally, with specific mention of PRS IN VIVO USA and insights derived from a worldwide survey of 6,000 shoppers.

Key Services & Benefits

    Packaging optimization and evaluation

    New product development (NPD)

    Omnichannel & shopper activation

    Behavioral consultancy

    Strategic and actionable design screening

    In-context evaluation of shopper activation (shelf layout, POSM)

    Global Shopper Survey insights

    Rapid validation stage support

Target Customers

  • PRS IN VIVO targets consumer-packaged goods (CPG) companies, including more than 100 of the world’s most successful brands
  • Their services cater to businesses seeking to enhance packaging performance, optimize shopper activation, and develop new products through data-driven, behavioral insights.

Unique Value Proposition

  • PRS IN VIVO distinguishes itself through its integration of behavioral science with market research, offering rapid design screening within 48 hours using industry-leading algorithms
  • Their unparalleled in-house expertise and comprehensive approach enable clients to gain speed and confidence in their design and development processes, driving better business outcomes.

Pricing

Pricing information is not available on the website.

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