About
- The Lake Tahoe Visitors Authority markets the South Shore of Lake Tahoe as a unique, world-class, year-round destination to regional, national, and international markets, aiming to boost the local economy through tourism and overnight stays.
Geographic Focus
The primary geographic focus is the South Shore of Lake Tahoe, encompassing areas in both California and Nevada.
Key Services & Benefits
Marketing of South Shore Lake Tahoe
Sustainability programs
Tahoe Blue Event Center
Executive Offices
Visitor Centers in California and Nevada
Explore Tahoe in the Heavenly Village
Target Customers
- The primary target audience includes regional, national, and international tourists seeking recreational and leisure activities in Lake Tahoe
- Additionally, the authority caters to travel-related businesses by sharing industry trends, statistics, and program information through their business-to-business platform.
Unique Value Proposition
- Lake Tahoe Visitors Authority uniquely focuses on promoting the South Shore of Lake Tahoe as a premier year-round destination with a strong commitment to sustainability
- Their comprehensive marketing strategies, combined with operational facilities like the Tahoe Blue Event Center and multiple visitor centers, set them apart in the tourism market.
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