the analytical group
market research company in Scottsdale, United states
Founded: 1970
51-200
Scottsdale, United states
market research
About
- The Analytical Group, Inc
- provides specialized software and support services tailored for the marketing research community
- Their offerings include high-performance crosstabulation software, data processing, statistical consulting, web surveys, dashboards, and optical scanning solutions.
Geographic Focus
Scottsdale, AZ
Key Services & Benefits
WinCross Desktop® - Industry-leading crosstabulation software for trend analysis and statistical significance.
WinCross Executive® - Advanced online crosstabulation software tailored for the marketing research industry.
WinQuery® and QueryWeb® - Tools for creating sophisticated surveys suitable for phone, face-to-face, and web-based interviewing.
Data Processing Services - Comprehensive data handling solutions for various research needs.
Web Surveys - Customizable online survey platforms for efficient data collection.
Dashboards - Interactive dashboards for real-time data visualization and analysis.
Statistical Analysis - Expert statistical consulting to support research projects.
Optical Scanning - Reliable optical scanning services for data digitization.
Target Customers
- The primary target audience comprises marketing researchers, large corporations, small to medium-sized businesses without in-house data processing expertise, research consultants seeking support teams, and full-service research companies needing additional resources during peak periods
- Additionally, organizations utilizing advanced data collection and analysis tools form a significant portion of their customer base.
Unique Value Proposition
- With over 50 years of experience, The Analytical Group, Inc
- delivers highly specialized and reliable software solutions backed by comprehensive support services
- Their deep understanding of client needs, combined with a commitment to continuous adaptation to evolving technologies, ensures that marketing researchers receive both the tools and assistance necessary to excel in data analysis and research.
Social Media
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