centriply
marketing and advertising company in Saratoga springs, United states

About

• Centriply is a demand-side targeted TV advertising platform that enables advertisers to create and manage highly targeted TV ad campaigns
• Utilizing advanced TV attribution to households or ZIP codes, the platform integrates digital audience segments with linear and connected TV (CTV) advertising to optimize media performance and campaign results.

Geographic Focus

Nationwide coverage across households, ZIP codes, counties, or states, indicating a focus on the entire country.

Target Customers

• Centriply targets brands and advertising agencies seeking to leverage data-driven TV advertising
• Their services are ideal for marketers looking to plan, activate, and manage audience-based TV ad campaigns with precision targeting at the household or ZIP code level
• Both agency partners and direct brand marketers who require advanced audience segmentation and AI-optimized campaign strategies are the primary audience.

Unique Value Proposition

• Centriply distinguishes itself as "The Search Engine for TV Audiences," offering unparalleled precision in targeting TV ad campaigns using digital audience segments
• Their platform seamlessly integrates linear and CTV advertising with advanced location targeting and AI optimization, providing transparency, stewardship, and the ability to manage reach across multiple vendors
• This comprehensive approach ensures brands can achieve extended reach and pinpoint accuracy in message delivery and attribution.

Pricing

Pricing details are not available on the website. Interested parties are encouraged to contact Centriply directly for pricing information.