pathmatics (by sensor tower)
marketing and advertising company in Santa monica, United states
Founded: 2011
201-500
Santa monica, United states
marketing and advertising
About
- Pathmatics by Sensor Tower is a marketing intelligence platform that provides comprehensive insights into the digital advertising ecosystem
- It allows businesses to track competitive ad spend, benchmark against competitors, and analyze advertising strategies across various digital channels.
Key Services & Benefits
Track competitive ad spend
Benchmark competitors
Analyze trends and spend patterns
Discover high-performing ad creatives
Monitor competitors’ campaign strategies
Compare historical spend trends
Analyze creative, messaging, and targeting strategies
Data-driven decision making for video advertising
Granular channel trend analysis
Ad spend and impression estimates across key markets
Insights into advertiser and publisher strategies on platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit
View current and historical spend and impression data across social, display, video, and mobile
Access actual ad creatives, messaging, CTAs, audience profiles, and site targeting
Side-by-side competitor comparisons and channel views
Category rankings and ad purchase breakdown
Audience insights across gender, geography, and mobile OS
Ranking reports for top advertisers across various channels
Video advertising insights across mobile, desktop, OTT, and YouTube
Web Insights for a cross-platform view of digital engagement
Target Customers
- Pathmatics targets marketers, advertisers, brand managers, and businesses seeking to optimize their digital advertising strategies
- This includes companies in the mobile app and gaming sectors, enterprises looking for competitive intelligence on ad spend, investment decision-makers, and organizations aiming to enhance user acquisition, engagement, and retention through data-driven advertising insights.
Unique Value Proposition
- Pathmatics offers a unique panel-based approach that ensures accurate and diverse viewer insights across mobile and desktop platforms
- Its comprehensive cross-platform data, including the newly introduced Web Insights, provides an unparalleled view of digital engagement
- The platform enables granular analysis of competitors' advertising strategies, creative content, and spending trends, empowering businesses to make informed, data-driven decisions to outsmart their competition.
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