data poem
marketing and advertising company in Santa clara, United states
Founded: 2019
51-200
Santa clara, United states
marketing and advertising
About
- DataPOEM offers a cutting-edge connected marketing intelligence platform that leverages advanced AI technologies, including Deep Learning, Causal AI, Explainable AI, and Neural Networks
- This platform unifies and analyzes marketing data from diverse sources to provide actionable, real-time insights and long-term ROI optimization, empowering businesses to make data-driven decisions and enhance their marketing strategies.
Geographic Focus
United States and India.
Key Services & Benefits
AI Cockpit: A unified marketing intelligence platform.
Deep Learning Algorithms: Uncover hidden patterns in data.
Causal AI: Pinpoint causal relationships influencing marketing outcomes.
Explainable AI (XAI): Transparent and understandable AI-driven insights.
Real-Time Campaign Optimization: Enhance live campaigns for immediate impact.
Long-Term ROI Measurement: Assess the ongoing effectiveness of marketing strategies.
Data Hub: Centralize and harmonize data from diverse sources.
What-If Forecasting: Simulate scenarios for strategic decision-making.
Omnichannel ROAS Optimization: Maximize return on ad spend across all channels.
Integration with Existing MMMs: Enhance current marketing mix models without replacement.
Use Cases: From Correlation to Causation, Predicting Customer Lifetime Value, Personalization at Scale.
Target Customers
- DataPOEM targets marketing professionals and heads of analytics within organizations that have substantial marketing budgets, specifically those allocating around $2.2 billion in ad spend monthly
- Their services cater to various industries including Quick Service Restaurants (QSR), Hair Care, Nutrition, Snacks, Automotive, Food, Direct-to-Consumer (D2C), and Banking, Financial Services, and Insurance (BFSI)
- The platform is ideal for businesses seeking to optimize their marketing efforts through unified data analysis and advanced AI-driven insights.
Unique Value Proposition
- DataPOEM distinguishes itself by offering a unified platform that integrates multiple AI technologies to transcend traditional marketing mix models (MMMs)
- Its use of Causal AI and Explainable AI ensures transparent and actionable insights, while real-time and long-term ROI optimization capabilities provide comprehensive marketing intelligence
- The seamless integration with existing MMMs and the ability to unify data from hundreds of sources make DataPOEM a unique and indispensable tool for modern marketing analytics.
Pricing
Pricing details are not available on the website.
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