data poem

data poem
marketing and advertising company in Santa clara, United states

Founded: 2019

51-200

Santa clara, United states

marketing and advertising

About

  • DataPOEM offers a cutting-edge connected marketing intelligence platform that leverages advanced AI technologies, including Deep Learning, Causal AI, Explainable AI, and Neural Networks
  • This platform unifies and analyzes marketing data from diverse sources to provide actionable, real-time insights and long-term ROI optimization, empowering businesses to make data-driven decisions and enhance their marketing strategies.

Geographic Focus

United States and India.

Key Services & Benefits

    AI Cockpit: A unified marketing intelligence platform.

    Deep Learning Algorithms: Uncover hidden patterns in data.

    Causal AI: Pinpoint causal relationships influencing marketing outcomes.

    Explainable AI (XAI): Transparent and understandable AI-driven insights.

    Real-Time Campaign Optimization: Enhance live campaigns for immediate impact.

    Long-Term ROI Measurement: Assess the ongoing effectiveness of marketing strategies.

    Data Hub: Centralize and harmonize data from diverse sources.

    What-If Forecasting: Simulate scenarios for strategic decision-making.

    Omnichannel ROAS Optimization: Maximize return on ad spend across all channels.

    Integration with Existing MMMs: Enhance current marketing mix models without replacement.

    Use Cases: From Correlation to Causation, Predicting Customer Lifetime Value, Personalization at Scale.

Target Customers

  • DataPOEM targets marketing professionals and heads of analytics within organizations that have substantial marketing budgets, specifically those allocating around $2.2 billion in ad spend monthly
  • Their services cater to various industries including Quick Service Restaurants (QSR), Hair Care, Nutrition, Snacks, Automotive, Food, Direct-to-Consumer (D2C), and Banking, Financial Services, and Insurance (BFSI)
  • The platform is ideal for businesses seeking to optimize their marketing efforts through unified data analysis and advanced AI-driven insights.

Unique Value Proposition

  • DataPOEM distinguishes itself by offering a unified platform that integrates multiple AI technologies to transcend traditional marketing mix models (MMMs)
  • Its use of Causal AI and Explainable AI ensures transparent and actionable insights, while real-time and long-term ROI optimization capabilities provide comprehensive marketing intelligence
  • The seamless integration with existing MMMs and the ability to unify data from hundreds of sources make DataPOEM a unique and indispensable tool for modern marketing analytics.

Pricing

Pricing details are not available on the website.

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