way.io
marketing and advertising company in San francisco, United states

About

• Way.io provides data analytics and marketing services that utilize a comprehensive tagging system to identify users across devices, offering insights into audiences and delivering data-driven advertising solutions.

Target Customers

• Way.io targets brands and performance advertisers seeking data-driven marketing and advertising solutions
• Their services cater to businesses looking to optimize ad delivery, enhance audience targeting, and ensure brand safety, as demonstrated by their work with brands like Toyota and Hyatt.

Unique Value Proposition

• Way.io stands out through its extensive user classification with 288 tags, enabling precise cross-device identification and comprehensive audience insights
• Their integrated platform offers multi-level targeting, predictive modeling, real-time bidding optimization, and robust brand safety measures, providing a transparent and intelligent approach to marketing.

Pricing

Way.io offers cost-per-click (CPC) and cost-per-thousand-impressions (CPM) pricing models for their advertising campaigns, including options for testing campaigns to optimize performance.

Contact

• [email protected]