motive

motive
marketing and advertising company in San diego, United states

Founded: 2003

11-50

San diego, United states

marketing and advertising

About

  • Motive Interactive offers a leading mobile performance app marketing and retargeting platform
  • Utilizing programmatic real-time bidding (RTB) technology and machine learning algorithms, they drive user acquisition at scale by delivering targeted ads to the right users at optimal moments.

Geographic Focus

While not explicitly stated, client testimonials such as Rappi indicate a focus on the Latin American (LATAM) market.

Key Services & Benefits

    Performance platform leveraging machine learning algorithms

    Programmatic real-time bidding (RTB) technology

    Dynamic CPC, flexible CPI, and CPA pricing models

    Diverse ad formats including banner, interstitial, native, GIF, interactive, and video

    Fraud prevention using proprietary and third-party tools

    Integration with all major attribution platforms

    Scalable inventory access through multiple RTB exchanges

Target Customers

  • Motive Interactive targets businesses seeking to acquire quality mobile app users at scale
  • This includes app developers, gaming companies, and enterprises looking to enhance their mobile presence
  • Their clients range from startups to established companies like Rappi and Cyber Z, indicating a focus on organizations aiming for significant growth and high return on ad spend (ROAS) in regions such as Latin America.

Unique Value Proposition

  • Motive Interactive distinguishes itself through its advanced RTB technology combined with machine learning algorithms that optimize ad delivery in real-time
  • Their highly experienced team offers a consultative and customizable approach, ensuring that each partnership is tailored to maximize growth and achieve specific performance goals
  • Additionally, their commitment to high-quality, brand-safe inventory and exceptional customer service sets them apart in the competitive ad tech landscape.

Pricing

Motive Interactive offers a variety of pricing models, including dynamic Cost Per Click (CPC), flexible Cost Per Install (CPI), and Cost Per Action (CPA) options. The pricing model selected depends on the campaign stage and the unique objectives of each client’s campaign.

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