metricworks
marketing and advertising company in San diego, United states

metric.works LinkedIn

Founded: 2016

11-50

San diego, United states

marketing and advertising

About

MetricWorks offers a cutting-edge mobile measurement platform, POLARIS, which integrates Marketing Mix Modeling (MMM), last-touch attribution, and verification functions
Their services provide comprehensive, privacy-centric marketing analytics without the need for device IDs, enabling accurate performance evaluation and real-time decision-making for mobile app marketers and advertisers.

Geographic Focus

MetricWorks has a global presence, with implementations in Europe, the United States, and Japan. Their joint venture with UNICORN in Japan and expansion efforts in Asia demonstrate a focus on both domestic and international markets, catering to advertisers and marketers worldwide.

Key Services & Benefits

POLARIS: Advanced mobile measurement platform

Daily Cohorted MMM: Real-time Marketing Mix Modeling

Privacy-Centric Measurement: No reliance on device IDs

Triangulation Methodology: Combines MMM, experiments, and last-touch attribution

Real-Time KPI Visualization: Instant performance tracking

Causal Learning Framework: Accurate attribution of marketing efforts

Verification Functions: Enhanced measurement accuracy

Fast & Easy Integration: Seamless deployment with existing systems

Strategic Partnerships: Collaborations with global leaders like Meta, Google, and TikTok

Increased ROAS: Proven average improvement of 36% for clients

Target Customers

MetricWorks targets mobile app marketers, performance marketers, advertisers, and marketing teams within global enterprises
Their solutions are ideal for companies seeking accurate and privacy-compliant marketing measurement, including those operating in regions with stringent privacy regulations
Additionally, their partnerships with major platforms like Meta, Google, and TikTok indicate a focus on large-scale advertisers and agencies that require robust, scalable measurement tools to optimize marketing campaigns and enhance Return on Ad Spend (ROAS).

Unique Value Proposition

MetricWorks distinguishes itself through its proprietary, fully automated Marketing Mix Modeling (MMM) platform, POLARIS, which is the only daily cohorted MMM available in the market
Their platform seamlessly combines MMM, experiments, and last-touch attribution, providing a unified and highly accurate source of truth for marketing performance
Additionally, POLARIS operates in a privacy-centric manner, eliminating the need for device IDs and ensuring compliance with privacy regulations
This unique combination of real-time analytics, comprehensive measurement, and privacy safety sets MetricWorks apart from competitors.

Pricing

Pricing details are not explicitly provided on the website. Interested parties are encouraged to schedule a demo to obtain customized pricing information.