olson zaltman
market research company in Pittsburgh, United states

About

• Olson Zaltman offers the Zaltman Metaphor Elicitation Technique (ZMET), a patented qualitative market research methodology that provides deep consumer insights
• This approach helps businesses develop effective marketing and communication strategies by uncovering unconscious thoughts, feelings, and desires of consumers.

Geographic Focus

Based in Pittsburgh, PA, Olson Zaltman serves clients primarily in the United States, with engagements such as presentations in major cities like Los Angeles.

Target Customers

• Olson Zaltman's target audience comprises medium to large enterprises seeking advanced market research solutions
• Their services are tailored for marketing professionals, brand strategists, and C-suite executives who aim to gain profound consumer insights to inform strategic decisions, enhance marketing effectiveness, and craft innovative brand stories.

Unique Value Proposition

• Olson Zaltman stands out with its proprietary ZMET methodology, which delves deeper than traditional market research by uncovering unconscious consumer motivations through metaphor-based techniques
• This unique approach not only reveals hidden consumer insights but also predicts behavior, bridging the "say-do gap" and providing a long-lasting blueprint for ongoing strategic development.

Pricing

Pricing information is not available on the website.

Contact

• [email protected]