reason research

reason research
market research company in Philadelphia, United states

Founded: 2014

11-50

Philadelphia, United states

market research

About

  • Reason Research specializes in Awareness, Trial, Usage (ATU) studies tailored for life sciences companies
  • They offer comprehensive research services that track key performance indicators, adapt to market developments, and provide actionable insights to optimize sales and marketing efforts from pre-launch to market maturity.

Geographic Focus

Headquartered in Philadelphia, Reason Research conducts over 70% of its projects in markets outside the United States, with a robust network of global partners ensuring comprehensive data collection and support worldwide.

Key Services & Benefits

    Customized ATU survey design tailored to unique brand needs

    Pre and post-launch ATU tracking with healthcare professionals (HCPs)

    Patient and caregiver ATU studies

    In-depth interviews with ATU participants

    Ad hoc study support for deeper insights

    Continuous enhancement with AI/ML and behavioral science methods

    Linked data PowerPoint deliverables for efficient reporting

    ISO 20252 certified research processes

Target Customers

  • Their target audience includes life sciences companies, particularly those involved in developing and launching innovative therapeutics
  • They cater to businesses seeking to improve patient outcomes globally, with a focus on both US and international markets
  • Their services are ideal for companies looking for specialized ATU research to support brand launches, commercialization efforts, and ongoing market strategy.

Unique Value Proposition

  • Reason Research stands out as an ATU Specialist with a decade of focused expertise
  • Their all-in approach combines efficient processes and personalized service to maximize ATU ROI
  • They offer customized survey designs, maintain ISO 20252 certification, and ensure high-quality, responsive service with a dedicated team that acts as an extension of the client's internal team.

Pricing

Pricing details are not explicitly provided on the website.

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