g&r

g&r
market research company in Pennington, United states

Founded: 1948

11-50

Pennington, United states

market research

About

  • G&R offers advertising research and consulting services to help companies understand their audiences and improve the effectiveness of their communications through proven research solutions.

Key Services & Benefits

    Communications Research

    Message Development

    Content Assessment

    In-Market Performance

    Consumer Neuroscience

    Custom Marketing Research

    Claims Testing

    DIY Research Support

    Ideation Research

    Belief Elicitation Research

    Concept Testing

    Online Concept & Ad Pre-Testing

    Real-World Copy Testing

    Emotions-Based Response

    Advanced Persuasion

    Flow Theory Research

    Communications Conjoint Analysis

    Audience Response Lab

    fEMG Testing

    fEMG and Hotel Advertising

    fEMG and Bank Advertising

    AA&U

    Segmentation

    Spokesperson & Icon Testing

    Events & Sponsorship Evaluation

    Corporate Reputation

    Experiential Marketing Research

    Content Marketing Research

    Cross-Media Effectiveness Research

    Medium Influences Research

    User Experience Testing

Target Customers

  • G&R targets businesses and organizations seeking to enhance their advertising and communication strategies
  • Their services are designed for marketing professionals, brand managers, corporate communications teams, advertising agencies, and companies looking for data-driven insights to optimize their messaging, audience engagement, and overall marketing effectiveness.

Unique Value Proposition

  • G&R distinguishes itself by providing a comprehensive range of advanced advertising research solutions, including consumer neuroscience and custom marketing research, backed by trusted expertise
  • Their ability to apply proven methodologies for understanding audiences and improving communication effectiveness sets them apart from competitors.

Contact

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