the msr group

the msr group
market research company in Omaha, United states

Founded: 1950

51-200

Omaha, United states

market research

About

  • The MSR Group is a market research firm that provides quantitative and qualitative research services, specializing in customer satisfaction measurement through their proprietary APECS® tool
  • They offer tailored research solutions designed to deliver actionable insights and strategic recommendations to enhance business performance.

Geographic Focus

The MSR Group serves companies across the United States.

Key Services & Benefits

    APECS® customer satisfaction measurement tool

    Quantitative and qualitative research methodologies

    Customized research approaches tailored to client needs

    Ongoing customer satisfaction surveys

    Easy-to-read dashboard interface for data visualization

    Specific action recommendations for improvement

    Analytical support and strategic business recommendations

    Personalized service with dedicated research experts

    Opportunities for clients to participate in research studies

Target Customers

  • The MSR Group primarily targets businesses across various industries looking to understand and improve their customer experience and satisfaction
  • Their services are ideal for medium to large enterprises seeking to enhance customer loyalty, gain actionable market insights, and make data-driven decisions to achieve their business goals.

Unique Value Proposition

  • The MSR Group stands out through its personalized approach combined with professional capabilities
  • Their proprietary APECS® tool enables real-time measurement and improvement of customer satisfaction
  • Coupled with an experienced team that offers both qualitative and quantitative research methodologies, they deliver customized research solutions that directly address individual business needs, ensuring actionable and impactful results.

Pricing

Pricing details are not available on the website.

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