
tvsquared by innovid
marketing and advertising company in New york, United states
Founded: 2012
501-1000
New york, United states
marketing and advertising
About
- Innovid is an independent platform powering the future of TV advertising, enabling advertisers and publishers to create, deliver, measure, and optimize ad experiences across connected TV (CTV), linear TV, digital, social, and display channels to drive consumer connections and business growth.
Key Services & Benefits
Multi-channel ad delivery across CTV, linear TV, display, and social
Creative personalization and interactive ad building
Comprehensive measurement and analytics
Real-time campaign optimization
Integrated ad server built for CTV
Household-level frequency management
Granular, actionable insights from reach and frequency to outcomes
Seamless partner integrations with existing ad tech tools
Data-driven decision-making tools
Target Customers
- Innovid targets top-tier advertisers and publishers seeking to enhance their TV advertising strategies through multichannel campaigns
- Their solutions cater to brands looking to leverage personalization, creative interactivity, and comprehensive measurement across CTV, linear TV, display, and social media platforms
- Additionally, media agencies and advertising professionals aiming to optimize media investments and gain granular insights into campaign performance are key customers.
Unique Value Proposition
- Innovid offers an open, interoperable, and independent platform that seamlessly integrates with the fragmented ad tech and media ecosystem
- By leveraging billions of data points, Innovid provides intelligent ad solutions that address clients' advertising challenges
- Their commitment to innovation and client-centric services, free from media buying conflicts, ensures unbiased and effective advertising strategies
- The merger with Flashtalking further enhances ad delivery, personalization, measurement, and optimization capabilities, granting clients increased control over data, flexibility in ad spend, and superior campaign outcomes.
Social Media
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