tvision
marketing and advertising company in New york, United states
Founded: 2014
51-200
New york, United states
marketing and advertising
About
- TVision provides a SaaS platform that utilizes advanced computer-vision technology and a proprietary panel to measure and analyze viewer engagement and attention on both linear and Connected TV (CTV)
- By capturing second-by-second, person-level data, TVision delivers actionable insights for marketers, networks, and media professionals to optimize content and advertising strategies.
Geographic Focus
United States, covering 35 Designated Market Areas (DMAs)
Key Services & Benefits
Real-time viewer engagement and attention measurement
Advanced computer-vision technology for accurate person-level data
Nationally representative panel covering 35 Designated Market Areas (DMAs)
Comprehensive attention scoring for advertisements and programming
Cross-platform viewing behavior analysis across linear and CTV
SaaS platform for actionable media insights and data integration
Automated media valuations based on viewer engagement metrics
Detailed audience engagement insights across devices, apps, networks, shows, and ads
Privacy-safe data collection and processing techniques
Flexible data solutions to address diverse industry knowledge gaps
Access to comprehensive state of streaming and CTV advertising reports
Tools for optimizing ad performance and minimizing ad wear-out
Enhanced datasets with demographic and co-viewing information
Target Customers
- TVision targets marketers, advertising agencies, television networks, CTV app developers, media companies, and industry analysts
- These customers seek detailed, real-time insights into viewer engagement and attention metrics to enhance advertising effectiveness, optimize content placement, and inform media planning across both linear and Connected TV platforms within the United States.
Unique Value Proposition
- TVision uniquely combines cutting-edge computer-vision technology with a nationally representative panel to provide real-world, second-by-second viewer engagement and attention metrics
- Unlike traditional TV measurement tools, TVision offers person-level insights that enhance transparency and accountability in TV advertising
- This enables precise optimization and seamless integration with digital media strategies, making TV ad spends as accountable as digital campaigns.
Social Media
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