tapad
marketing and advertising company in New york, United states

About

• Tapad offers a comprehensive global cross-device digital identity graph that enables brands, agencies, and platforms to connect and understand consumer behaviors across multiple devices
• This facilitates enhanced digital marketing strategies through precise targeting, media measurement, attribution, and personalization.

Geographic Focus

Global

Target Customers

• Tapad primarily serves brands, marketing agencies, and digital platforms that seek to optimize their digital marketing investments
• Their solutions are tailored for organizations aiming to gain a deeper understanding of the consumer decision journey across various devices, enabling more effective programmatic targeting, media measurement, and personalized marketing campaigns on a global scale.

Unique Value Proposition

• Tapad stands out by providing the most robust and comprehensive global cross-device digital identity graph in the market
• Being a pioneer in creating a unified consumer identity across multiple devices, Tapad empowers its clients to accurately identify and target customers at both household and individual levels
• This unique capability unlocks advanced use cases in programmatic advertising, media measurement, attribution modeling, and personalized marketing, offering a competitive edge in digital marketing effectiveness.

Pricing

Pricing details are not available on the website.