suzy
market research company in New york, United states

About

• Suzy offers an enterprise-grade market research software platform that leverages AI-powered tools to deliver iterative consumer insights
• Their platform enables brands to conduct both quantitative and qualitative research efficiently, providing real-time, data-backed insights to inform smarter business decisions.

Geographic Focus

Suzy serves a global clientele, including major brands based in the United States such as PepsiCo, Walmart, and Mercedes-Benz USA, indicating a strong presence in the North American market with capabilities to support international research needs.

Target Customers

• Suzy targets large enterprises and brands across various industries that require in-depth consumer insights
• Their customers include departments such as Research & Development, Marketing, Creative, Shopper & Category Research, User Interface & User Experience, and more
• Prominent clients like Mondelēz International, Bumble Bee, Zevia, Gerber, Walmart, PepsiCo, Frontier Communications, and Estée Lauder Companies indicate a focus on established brands seeking to enhance their consumer understanding and strategic decision-making.

Unique Value Proposition

• Suzy stands out by offering an AI-driven, voice-mediated qualitative research methodology called Suzy Speaks, which enables scalable and interactive consumer engagement
• Their platform provides always-on access to a proprietary panel of verified consumers, ensuring high-quality, authentic data
• The integration of AI tools like BIOTIC for bot detection guarantees data integrity, while the ability to conduct iterative research rapidly and cost-effectively empowers brands to stay agile in a fast-paced market.

Pricing

Pricing details are not explicitly provided on the website. Interested parties are encouraged to book a demo or contact Suzy directly for customized pricing information.