simulmedia
marketing and advertising company in New york, United states

About

• Simulmedia offers an AI-powered cross-channel TV advertising platform that enables advertisers to plan, buy, measure, and optimize campaigns across linear TV, connected TV (CTV), and gaming platforms
• Their solutions include both managed services and self-serve tools to maximize reach and return on ad spend.

Geographic Focus

Simulmedia's TV+® platform provides unified access to broadcast, cable, and streaming inventory across the entire United States, indicating a primary focus on the U.S. market.

Target Customers

• Simulmedia targets advertisers and marketing agencies seeking to enhance their TV advertising efforts through advanced targeting and measurement
• Their services cater to businesses of all sizes, including those in specialized sectors like pharmaceuticals, looking to drive awareness, app downloads, ticket sales, and other business outcomes
• Additionally, they serve agencies managing multiple client campaigns and brands aiming to gain competitive insights and optimize their advertising strategies.

Unique Value Proposition

• Simulmedia differentiates itself with its AI-powered Performance TV® platform and the self-service Skybeam tool, offering precise audience targeting across linear TV, CTV, and gaming
• They provide full audience reach, guaranteed delivery, and total transparency through real-time reporting and comprehensive data integrations
• Their unique combination of advanced technology, extensive network partnerships, and user-friendly platforms eliminates wasteful spending and enhances campaign efficiency.

Pricing

Pricing details are not explicitly provided on the website. However, Simulmedia offers a free TV Audit and a self-serve platform (Skybeam) which may imply scalable pricing models based on usage and services selected.