placeiq
marketing and advertising company in New york, United states
Founded: 2010
51-200
New york, United states
marketing and advertising
About
- PlaceIQ, now part of Precisely, offers advanced location intelligence solutions tailored for the marketing and media sectors
- Their services include PlaceIQ Audiences and PlaceIQ Movement, which leverage proprietary visitation and movement data to enhance audience targeting and measurement.
Geographic Focus
PlaceIQ serves a global market, with services utilized by organizations in over 100 countries.
Key Services & Benefits
PlaceIQ Audiences: Deploy high-scale programmatic audiences based on real-world consumer behaviors.
PlaceIQ Movement: Analyze consumer movement patterns using proprietary visitation data.
Data Integration: Seamlessly integrate location data with existing business infrastructure.
Data Quality Improvement: Enhance data accuracy, consistency, and contextual relevance.
Geocoding and Location Analysis: Convert addresses into geographic coordinates and analyze spatial data.
Data Enrichment: Augment location data with complementary datasets for comprehensive insights.
Actionable Insights: Turn complex location data into strategic business decisions.
Target Customers
- The primary target customers for PlaceIQ are marketing and media professionals within large enterprises seeking to enhance their advertising strategies through precise location data
- This includes businesses aiming to reach consumers effectively, track foot traffic patterns, and develop data-driven marketing strategies
- Additionally, organizations requiring high data integrity and enriched datasets for AI, automation, and analytics initiatives, such as those within the Fortune 100, are key targets.
Unique Value Proposition
- PlaceIQ distinguishes itself by providing highly accurate and enriched location intelligence integrated with Precisely's renowned data integrity solutions
- Their proprietary visitation and movement data enable marketers to deploy programmatic audiences based on real-world behaviors and gain actionable insights, ensuring data consistency and contextual relevance for confident business decisions.
Pricing
Pricing details were not available on the provided website content.
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