place exchange
marketing and advertising company in New york, United states

About

• Place Exchange provides a platform for planning, targeting, executing, and measuring programmatic Out of Home (OOH) advertising campaigns
• They integrate OOH media seamlessly into leading DSP platforms, offering advertisers and media owners a unified approach to programmatic OOH with unmatched scale, quality, flexibility, and transparency.

Geographic Focus

Place Exchange operates across various geographies, highlighted by their partnership with Best Buy Canada, and their measurement solution spans different media types and locations globally.

Target Customers

• Place Exchange targets both demand partners, such as advertisers, agencies, and brands seeking to programmatically purchase OOH media, and supply partners, including OOH media owners and providers looking to sell their inventory programmatically
• Additionally, they cater to businesses interested in leveraging OOH for in-store retail media opportunities, as evidenced by their partnership with Best Buy Canada.

Unique Value Proposition

• Place Exchange differentiates itself by offering true programmatic OOH with comprehensive audience targeting and performance measurement capabilities comparable to online channels, while maintaining the extensive reach, consumer engagement, real-world relevance, and assured brand safety inherent to OOH
• Their PerView measurement solution ensures reliable, up-to-date metrics across various media types and geographies, providing full transparency and control for their clients.

Contact

• [email protected]