markacy
marketing and advertising company in New york, United states

About

• Markacy is a marketing agency that specializes in optimizing the financial outcomes of marketing investments for B2C and B2B clients
• Utilizing a Finance Based Marketing approach, they align marketing strategies with P&L objectives through financial modeling, analytics, creative testing, and comprehensive marketing services.

Target Customers

• Markacy targets both B2C and B2B brands seeking to transform their marketing functions into profit centers
• Their clients include Chief Marketing Officers, Chief Digital Officers, Private Equity and Venture Capital firms, and businesses looking to enhance their marketing ROI
• They cater to companies that require a deep integration of marketing strategies with financial goals and P&L management.

Unique Value Proposition

• Markacy uniquely combines financial expertise with marketing strategies to bridge the gap between revenue goals and marketing investments
• Their proprietary Gather analytics platform and AI-based creative testing differentiate them by providing real-time, reliable data insights and optimizing marketing efforts for maximum profitability
• This financial-centric approach ensures that marketing activities are directly aligned with business growth and P&L objectives.

Pricing

Advertising services are offered with a minimum monthly retainer and a tiered percentage of spend model. Consulting and creative services typically involve fixed fee engagements with term payment options based on scope and hours. Service contracts include access to the entire agency through a blended hourly rate for ad-hoc initiatives. Performance-based arrangements are also available, allowing flexibility in engagement fees tied to key business objectives.

Contact

• [email protected]