insight strategy group
market research company in New york, United states

About

• MarketCast provides comprehensive primary research and marketing effectiveness solutions that identify consumer beliefs and behaviors
• Their offerings support the entire advertising lifecycle, brand health tracking, entertainment content testing, and cross-platform media campaign optimization, aimed at building strong brand fandom.

Geographic Focus

MarketCast serves clients in the United States and potentially other international markets, supporting global movie and streaming releases.

Target Customers

• MarketCast targets large advertisers, brands, marketing professionals, and advertising agencies seeking to enhance their marketing strategies through in-depth consumer insights
• Their services are particularly valuable to companies involved in major movie and streaming releases, as well as top ad spenders in the industry, including 80% of Ad Age’s leading advertisers.

Unique Value Proposition

• MarketCast uniquely combines advanced data science with both quantitative and qualitative primary research to not only identify what consumers watch, buy, and listen to but also understand the underlying reasons behind these behaviors
• This integrated approach enables the creation of genuine brand fandom, differentiating them from competitors who may focus solely on data or research without the comprehensive insight into consumer motivations.

Pricing

Pricing information is not available on the website.

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