inappad
marketing and advertising company in New york, United states
Founded: 2013
51-200
New york, United states
marketing and advertising
About
- IQM offers an AI-driven programmatic advertising platform tailored for highly regulated industries such as political, healthcare, cannabis, and gaming
- Their integrated Data Management Platform (DMP) and Demand Side Platform (DSP) enable precise audience targeting, compliance, and impactful campaign results across various digital channels.
Geographic Focus
United States coverage
Key Services & Benefits
<feature>Easily create precise audience segments with IQM’s DMP</feature>
<feature>AI-driven audience engine for advanced insights</feature>
<feature>ID Graph for robust identity resolution across devices</feature>
<feature>High-quality inventory across Display, Native, Audio, Video, and CTV</feature>
<feature>Real-time reporting and vertical-specific measurement solutions</feature>
<feature>Compliance and brand safety standards enforcement</feature>
<feature>Integration with leading Supply Side Platforms (SSPs) and publishers</feature>
<feature>24/7 access to industry specialists</feature>
<feature>Privacy Preference Center and consent management</feature>
Target Customers
- IQM targets advertisers and organizations operating within highly regulated sectors, including political campaigns, healthcare providers, cannabis businesses, and gaming companies
- These customers seek specialized media buying solutions that ensure compliance with industry regulations while delivering precise audience targeting and effective campaign performance.
Unique Value Proposition
- IQM distinguishes itself by focusing exclusively on regulated verticals, offering specialized knowledge and compliance-focused solutions
- Their advanced AI-driven insights, combined with a robust identity graph that ensures privacy compliance, allow for highly precise audience segmentation and effective cross-device targeting
- The integration of DMP and DSP within a single platform streamlines campaign management and enhances overall efficiency.
Pricing
Pricing information is not available on the website.
Contact
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