iab
marketing and advertising company in New york, United states

About

• Interactive Advertising Bureau (IAB) empowers the media and marketing industries by providing industry standards, professional development, research, policy advocacy, and organizing key industry events to support and enhance the digital advertising ecosystem.

Geographic Focus

IAB primarily operates in the United States while also serving members and hosting events in the European Economic Area (EEA), indicating a focus on both U.S. and European markets.

Target Customers

• IAB targets professionals and organizations in the digital advertising, media, marketing, and technology sectors
• This includes advertisers, agencies, publishers, technology providers, legal and public policy experts, and individuals seeking professional development and certification in digital advertising and related fields.

Unique Value Proposition

• IAB stands out by offering comprehensive industry standards and guidelines through its Tech Lab, extensive professional development programs, authoritative research and insights, influential policy advocacy, and hosting major industry events that foster valuable partnerships and drive the digital advertising industry forward.

Pricing

Not available