groundtruth
marketing and advertising company in New york, United states

About

• GroundTruth is a comprehensive media and advertising platform that leverages location data and ad tech software to drive in-store visits and deliver real business results
• The platform helps businesses understand their customers, build their operations, increase store visits and sales, and make informed forecasting decisions.

Geographic Focus

Not specified.

Target Customers

• GroundTruth primarily targets marketers and advertising professionals seeking to enhance their campaign effectiveness through data-driven insights
• Their services cater to businesses aiming to drive in-store and online traffic, optimize return on ad spend, and engage customers across multiple channels
• Additionally, they serve advertising agencies and enterprises that require sophisticated geo-targeting and audience analysis to supplement their existing media strategies.

Unique Value Proposition

• GroundTruth stands out with its proprietary real-time geo-targeting tactics and unique audience segmentation based on actual visitation and behaviors
• Their innovative Blueprints technology offers highly accurate and precise virtual mapping of the real world, enabling more effective targeting and measurement
• The platform's flexibility in offering both self-serve and managed campaign options allows clients to tailor their advertising strategies to their specific needs, ensuring maximum impact and scalability.

Pricing

Pricing details are not available on the website.