geopath
market research company in New york, United states

About

• Geopath provides audience location measurement, insights, and market research for the Out of Home (OOH) advertising industry
• They offer ratings, demographic-specific impressions, reach and frequency measures, and data verification services to empower a smarter OOH marketplace.

Geographic Focus

United States, with detailed measurements and insights across various counties, exemplified by the 82 counties of Mississippi.

Target Customers

• Geopath targets advertisers, advertising agencies, OOH organizations, media buyers, and businesses seeking data-driven insights for their out-of-home advertising strategies
• Their services cater to entities looking to optimize OOH investments through reliable audience measurement and advanced metrics.

Unique Value Proposition

• Geopath stands out as the industry standard in OOH audience measurement by integrating diverse data sources such as connected cars, weather data, population growth factors, and mobile device locations
• Their state-of-the-art systems provide dynamic, real-time insights that adapt to seasonal, daily, and hourly variations, enabling precise post-campaign analysis and more effective advertising strategies.

Pricing

Pricing details are not available on the website.

Contact

• [email protected]