faniq
marketing and advertising company in New york, United states

Founded: 2020

FanIQ is a performance-driven, video-first live event marketing platform that enables brands, teams, festivals, and venues to engage with highly targeted lifestyle audiences across major social media platforms
It simplifies access to curated audience segments, optimizes content distribution, and provides comprehensive campaign tracking to convert engaged users into loyal fans and buyers.

Geographic focus is not specified on the website.

FanIQ targets brands, sports teams (professional, college, minor league), music festivals, and venues seeking to build and engage a dedicated fanbase
Their audience segmentation appeals to individuals interested in nightlife, parties, gaming, family activities, date nights, and those seeking excitement and memorable experiences
These customers are typically looking to leverage video marketing across multiple social platforms to reach and convert lifestyle-oriented consumers.

FanIQ stands out by offering access to over 50 meticulously curated lifestyle audience segments across all major paid social platforms
Their one-click access to categorized audiences, combined with a video-first marketing approach, ensures high engagement and effective funnel management
Additionally, FanIQ aggregates campaign data from multiple platforms into a single reporting hub, streamlining performance tracking and optimization.