
elsy
marketing and advertising company in New york, United states
Founded: 2015
11-50
New york, United states
marketing and advertising
About
- Elsy is a sophisticated platform designed to help advertisers optimize complex portfolios of granular investments across all paid media channels
- By leveraging proprietary predictive and optimization algorithms, Elsy maximizes growth and return on investment (ROI) through data-driven, omnichannel media planning and real-time performance monitoring.
Geographic Focus
The website content does not specify a particular geographic focus.
Key Services & Benefits
Algorithmic optimization and planning
Integration of proprietary brand data and media marketplace intelligence
AI-driven alternative to manual media planning approaches
Omnichannel support across all paid media platforms
Granular optimization down to specific platforms and tactics
Data-driven decision-making with full data harnessing
Outcome-based optimization towards specific KPIs
User-controlled guardrails and goal setting
Real-time performance monitoring
Integrated reconciliation with plans and forecasts
Transparent data access and control
Agile rebalancing based on latest performance
Predictive tracking of KPI improvements
Flexible activation with existing buying partners
Target Customers
- Elsy targets advertisers and marketing teams within industries such as Consumer Financial Services, Consumer Packaged Goods (CPG), Apparel, eCommerce, and Travel
- These customers are typically organizations that manage substantial media investments across multiple platforms and seek to enhance their media strategy through advanced algorithmic optimization and data integration.
Unique Value Proposition
- Elsy stands out as the only AI-driven platform that offers an algorithmic approach to omnichannel media planning and optimization, seamlessly integrating proprietary brand data with media marketplace intelligence
- Unlike manual methods, Elsy provides predictive and granular campaign optimizations, enabling advertisers to achieve higher ROI, operational efficiency, and real-time decision-making.
Pricing
Pricing details were not provided in the website content.
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