
dma
marketing and advertising company in New york, United states
Founded: 1917
51-200
New york, United states
marketing and advertising
About
- The Association of National Advertisers (ANA) offers comprehensive marketing trade association services, including ethical marketing guidelines, data stewardship resources, consumer privacy solutions like DMAchoice, and access to a vast content library with research, case studies, and industry insights
- They provide support through advocacy, education, and connections to help marketers drive growth and build stronger brands.
Geographic Focus
United States of America
Key Services & Benefits
Content Library with case studies, research, and industry insights
DMAchoice mail suppression service
Ethical Marketing guidelines and conduct principles
Complaint filing mechanism for marketing practices
Data Excellence and Privacy practice
Measurement & Accountability Committee
Compliance resources and accountability reporting capabilities
National conferences, including Masters of Data & Technology Conference
Member-exclusive online content portfolio
Advocacy, innovation, and education initiatives
Best-in-class awards programs
Target Customers
- The ANA targets marketing professionals and organizations, including over 20,000 influential brands
- Their audience includes members from various sectors seeking ethical marketing practices, data excellence, privacy management, compliance resources, and strategic growth initiatives
- Additionally, they cater to the nonprofit sector through specialized conferences and resources.
Unique Value Proposition
- ANA stands out as the largest U.S
- trade association dedicated to all aspects of marketing, combining the strengths of ANA and DMA under a single brand
- They emphasize ethical marketing, comprehensive data stewardship, and offer extensive resources and services that support marketers in driving growth, building brands, and navigating the complexities of data and privacy.
Pricing
DMAchoice mail suppression service requires a nominal processing fee for registration, which is valid for 10 years.
Contact
Social Media
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