barometric
marketing and advertising company in New york, United states

Founded: 2015

Claritas LLC provides advanced data-driven marketing solutions, including custom audience segments, consumer insights, multichannel execution, and powerful analytics
Their offerings encompass proprietary data assets, identity graph technology, and AI-driven platforms to help businesses identify, engage, and optimize their marketing efforts.

Claritas primarily focuses on the American consumer market, offering comprehensive data and insights specific to the United States.

Claritas targets marketers and businesses looking to enhance their marketing precision and ROI
This includes large enterprises seeking comprehensive consumer insights, agencies managing multichannel campaigns, and organizations aiming to leverage detailed demographic and behavioral data to reach over 120 million households
Their solutions are ideal for companies needing to understand and engage both current customers and potential prospects across various online and offline channels.

Claritas stands out by offering the most comprehensive and predictive demographic and behavioral data, combined with an industry-leading Identity Graph that unifies data from multiple sources in a privacy-compliant manner
Their proprietary AudienceAnywhere® platform allows for the augmentation of first-party data and the creation of custom and look-alike audiences tailored to specific business goals
Additionally, their integration of advanced AI, through their Clair engine, enhances the accuracy and scalability of their solutions.