horowitz research
market research company in New rochelle, United states
Founded: 1985
11-50
New rochelle, United states
market research
About
- Horowitz Research is a women-run full-service consumer insights and market research agency specializing in multicultural, media, and millennial research, offering custom qualitative and quantitative studies.
Geographic Focus
United States and international markets
Key Services & Benefits
Custom qualitative and quantitative research
Syndicated research
Multicultural audience studies (Black, Latinx/Hispanic, Asian, LGBTQIA+, disabled communities)
Media, technology, and consumer behavior analysis
Consumer demand and navigation in media and tech environments
Cultural trend insights for younger generations (Millennials, Gen Z, Generation Alpha)
DE&I workplace culture research and benchmarking
Research on digital, streamed, and mobile content and services
Target Customers
- Brands, consumer products companies, technology and media firms, and organizations seeking to gain insights into multicultural and diverse consumer segments, including Millennials, Gen Z, and Generation Alpha
- Additionally, companies focused on Diversity, Equity, and Inclusion (DE&I) initiatives in the workplace.
Unique Value Proposition
- Horowitz Research stands out for its long-standing expertise in multicultural consumer insights, pioneering inclusive research since 1992
- Their in-language and in-culture studies, informed by anthropology, provide nuanced, contextualized analyses of diverse communities
- With a deep understanding of evolving media and technology landscapes, Horowitz delivers actionable insights that help clients connect with America's diverse and dynamic consumer base.
Contact
Social Media
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