genuine marketing group inc.
company in Minneapolis, United states

About

• Genuine Marketing Group Inc
• offers a consumer-driven approach to drive sales, protect brands, and ensure product authenticity
• Their primary service includes the ZPTAG™ Authentication App, which leverages blockchain technology to verify the authenticity and safety of products from origin to retailer.

Geographic Focus

Global, with worldwide cloud resources and an international focus on food safety and product authentication.

Target Customers

• The target audience includes retail brands across various sectors such as luxury goods, food, consumables, pharmaceuticals, and personal care products
• They cater to retail stakeholders, manufacturers, and end consumers who prioritize product authenticity, safety, and transparent marketing
• Additionally, GMG targets global markets with a focus on demographics that seek assurance against counterfeit and fraudulent products.

Unique Value Proposition

• GMG uniquely combines a smartphone-based consumer engagement platform with IBM's blockchain technology to provide real-time product authentication and consumer sentiment analysis
• This integration ensures a seamless and secure verification process from the production line to the shopping aisle, enhancing consumer confidence and brand loyalty through transparent and data-rich interactions.

Pricing

Not available.