About
- Anura offers the world’s most accurate ad fraud protection solution, effectively eliminating bots, malware, and human fraud to safeguard web assets and ensure that advertising content reaches genuine audiences.
Geographic Focus
While not explicitly stated, Anura’s use of regions like "na1" suggests a focus on North American markets.
Key Services & Benefits
99.999% accuracy in fraud detection
Integration with any platform
Comprehensive analytics and reporting
Ad Fraud Calculator to estimate financial impact
Protection against bots, malware, and human fraud
Reduction of wasted ad spend
Increase in conversion rates by 20-25%
Elimination of false positives
Enhancement of brand reputation
Support for various marketing channels including affiliate, programmatic, and search & social
Target Customers
- Anura targets businesses and marketers who manage significant advertising budgets, specifically those spending or overseeing $50K/month or more on marketing
- Their solutions are ideal for industries including affiliate marketing, eCommerce, lead generation, programmatic advertising, search and social media marketing, brands seeking to protect their reputation, and companies concerned with TCPA compliance.
Unique Value Proposition
- Anura distinguishes itself with unparalleled accuracy, guaranteeing 99.999% precision in identifying fraudulent traffic without false positives
- With over 2 million trusted domains and more than a decade of industry leadership since 2005, Anura consistently finds 200-300% more fraud than competitors, ensuring higher quality traffic and improved campaign performance.
Pricing
Pricing details are not explicitly provided on the website.
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