
geoscape
marketing and advertising company in Miami, United states
Founded: 1995
51-200
Miami, United states
marketing and advertising
About
- Claritas LLC offers comprehensive audience segmentation and consumer insights solutions, leveraging extensive demographic and behavioral data to help marketers identify, engage, and optimize their marketing efforts across multiple channels.
Geographic Focus
Primarily focused on the American consumer market.
Key Services & Benefits
Custom audience segments and consumer insights
AudienceAnywhere® platform for first-party data enhancement
Industry-leading Identity Graph linking devices and online behavior
Multichannel execution solutions across 150+ platforms and channels
Robust, near-real-time analytics and advanced modeling
Over 2,500 syndicated audiences with 10,000+ attributes
PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode® segmentations
Proprietary AI engine Clair for data analysis
Integration with Nielsen TV panel for optimized media buys
Target Customers
- Claritas targets marketing professionals and large enterprises seeking deep consumer insights and precise audience segmentation
- Their services are ideal for businesses aiming to enhance multichannel marketing campaigns, improve ROI, and gain a comprehensive understanding of the American consumer through advanced data analytics and proprietary tools.
Unique Value Proposition
- Claritas distinguishes itself with over 10,000 predictive demographic and behavioral indicators, a proprietary Identity Graph that unifies data across multiple channels in a privacy-compliant manner, and the integration of advanced AI (Clair) to enhance data accuracy and scalability
- Their unique segmentation methods, combined with extensive multicultural data and integration with the Nielsen TV panel, provide unparalleled consumer insights and targeting capabilities.
Pricing
Pricing details are not available on the website.
Contact
Social Media
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