pca | multicultural marketing & communications
marketing and advertising company in Los angeles, United states

Founded: 1995

Plan C Agency (PCA) is a full-service Asian American marketing and advertising agency that specializes in culturally customized campaigns
They offer a comprehensive range of services including strategic planning, creative development, paid media, earned media, experiential marketing, social media campaigns, influencer marketing, event planning, and community building to connect brands with multicultural consumers in the U.S
and Asia.

United States (primarily San Francisco and Los Angeles) and Asia

PCA targets brands and organizations aiming to engage with Asian American and broader multicultural audiences
Their clients span various industries such as automotive, financial services, personal care, technology, and entertainment
PCA works with companies like BMW, New York Life, Old Spice, Verizon, and Gilead, seeking to authentically connect with diverse consumer bases in the United States and Asia.

PCA distinguishes itself through deep expertise in Asian American and multicultural markets, offering authentic and culturally tailored marketing solutions
As pioneers in the field, they have launched innovative campaigns including the first national social media influencer initiative and integrated K-pop into 360 marketing strategies
Their strong community connections, extensive experience, and ability to craft narratives that resonate with diverse audiences set them apart from competitors.