optalx
marketing and advertising company in Los angeles, United states
Founded: 2020
11-50
Los angeles, United states
marketing and advertising
About
- OptalX offers the world's first intermix modeling (IMM) technology, enhancing marketing measurement and attribution for DTC e-commerce brands by enabling faster and more granular measurement of direct-response and brand equity KPIs.
Key Services & Benefits
Marketing Impact Measurement - Gain precise attribution insights into how each marketing channel influences direct-response and brand equity performance.
Micro-Level Performance Tracking - Analyze how specific audiences, creatives, and keywords contribute to overall performance.
Custom Measurement KPIs - Combine quantitative and qualitative objectives into easy-to-read health scores for a comprehensive view of marketing effectiveness.
Dedicated Analyst Support - Receive weekly insights, regular strategy sessions, and custom analyses tailored to specific business questions.
Target Customers
- DTC (direct-to-consumer) e-commerce brands seeking advanced marketing measurement and attribution solutions
- Specifically, companies that require day-to-day marketing optimizations with greater customization at the audience, creative, and keyword levels, and those looking to move beyond traditional media mix modeling.
Unique Value Proposition
- OptalX is unique as the first intermix modeling technology that delivers marketing measurement and attribution insights up to 12 times faster than traditional media mix modeling
- Developed by former engineers from Facebook, LinkedIn, and IBM, it offers enhanced granularity, reduced reliance on first-party historical data through trending third-party signals, and comprehensive measurement of both direct-response and brand equity metrics.
Social Media
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