mediaalpha
marketing and advertising company in Los angeles, United states
Founded: 2010
51-200
Los angeles, United states
marketing and advertising
About
- Efficient and scalable customer acquisition solutions powered by technology and data science, primarily serving the insurance industry and other verticals.
Geographic Focus
Not specified.
Key Services & Benefits
Efficient and scalable customer acquisition solutions
Data science-powered marketing
Visibility and transparency in customer acquisition processes
Precise targeting capabilities for high-intent consumers
Real-time and granular control over buying and pricing decisions
Fully managed service options
Custom integrations tailored to client needs
Dedicated partnerships focusing on long-term value
Industry-leading technology platforms
Target Customers
- MediaAlpha targets insurance carriers and distributors looking to acquire new customers and maximize revenue
- Their solutions are tailored for the Property & Casualty (P&C) insurance industry, independent insurance agent teams, and life insurance carriers focusing on life insurance shoppers, especially the 25-34 year-old demographic.
Unique Value Proposition
- MediaAlpha offers unparalleled transparency and control in customer acquisition, allowing clients to target and price prospects based on their lifetime value
- Their data science-powered approach ensures precise targeting and efficient scaling, providing tools to align acquisition costs with customer lifetime value at a granular level.
Pricing
No pricing information available.
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