lrw: now material
market research company in Los angeles, United states

Founded: 1973

LRW is a global marketing services firm and one of the largest market research consultancies in the world
They specialize in translating data-driven consumer and behavioral research into actionable and innovative strategies, offering services that include market research, market segmentation, brand strategy, innovation and product development, advertising and communication, and customer experience management.

LRW operates on a global scale, serving clients around the world from their headquarters in Los Angeles, CA, and multiple international locations.

LRW caters to a diverse range of clients across various industries, including companies of all sizes and stages—from startups to multinational corporations
Their services are designed for organizations seeking to solve complex business challenges through consumer insights, whether they are focusing on brand development, market expansion, product innovation, or enhancing customer experience
Additionally, LRW targets global brands looking to maintain and grow their market presence through strategic research and data-driven strategies.

LRW distinguishes itself by combining human insights with advanced research techniques, digital analytics, and data science
Their extensive market research toolkit allows them to address the toughest business challenges with precision and creativity
LRW's ability to integrate qualitative and quantitative methodologies ensures comprehensive understanding and actionable recommendations
Furthermore, their global presence and expertise in consumer psychology, behavioral economics, and neuroscience enable them to craft strategies that deeply resonate with target audiences.