life of dad agency

life of dad agency
marketing and advertising company in Los angeles, United states

Founded: 2017

11-50

Los angeles, United states

marketing and advertising

About

  • Life of Dad is a global community and media brand dedicated to celebrating and supporting fathers
  • They offer a variety of content and services including online groups, video content, blogs, books, podcasts, and branded content creation
  • Additionally, they collaborate with brands to develop custom marketing campaigns tailored to engage their extensive father-focused audience.

Geographic Focus

Life of Dad operates on a global scale, as indicated by the description "A Worldwide Community of Dads."

Key Services & Benefits

    Online groups for dads

    Video content production

    Informative and entertaining blog

    Published books: "Mom vs. Dad" and "Life of Dad"

    Podcasts: "Life of Dad Podcast" and "Mom vs. Dad Podcast"

    Branded content creation and customized marketing campaigns

    Social media activation with a large following on Facebook and Instagram

    Investment and advisory services to dad-focused product lines like Dadz

Target Customers

  • The primary target audience for Life of Dad includes fathers and dads seeking community, support, and engaging content related to fatherhood
  • Additionally, they target brands and businesses aiming to reach a father-centric demographic through tailored marketing campaigns
  • Their extensive social media following of over 7 million on Facebook and 700K on Instagram indicates a focus on tech-savvy dads who are active online.

Unique Value Proposition

  • Life of Dad stands out as the most engaging parenting brand globally, specifically focused on fathers
  • Their unique combination of a large and active community, award-winning branded campaigns, and expertise in creating custom content for brands allows them to effectively amplify messages, products, or services tailored to dads
  • Their recognition, such as the Cannes Lion Award, further distinguishes them in the market.

Pricing

Pricing information is not available on the provided website content.

Social Media

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