coherency
market research company in Los angeles, United states

About

• Coherency is a marketing insights agency that specializes in using advanced research techniques, including neuroscience, to help brands build emotional relationships with consumers and solve complex business challenges by understanding the emotional drivers behind consumer behavior.

Geographic Focus

Coherency has a global focus, working with international clients such as Citi and partnering with global entities like NBCUniversal Lifestyle Group.

Target Customers

• Coherency targets large brands and businesses across various industries seeking to enhance their marketing strategies through deep emotional insights
• Their clientele includes major corporations such as NBCUniversal Lifestyle Group, Colgate, and Citi, indicating a focus on established brands looking to understand and influence consumer emotions to drive purchasing decisions and brand loyalty.

Unique Value Proposition

• Coherency uniquely combines neuroscience-based research methods with marketing insights to uncover the emotional logic that governs consumer behavior
• Their proprietary LoveQuotient® tool measures the depth of consumers’ emotional connections to brands, enabling clients to develop strategies that resonate on a subconscious level and influence purchasing decisions more effectively than traditional rational marketing approaches.